Primary Features of Popular Culture in Mad Men TV Series



This paper undertakes an analysis of the Mad Men TV series through the lenses of popular culture. Three of the popular culture primary features will be discussed: transmediality, the conservative and mimetic nature through the presence of the recyclable prefabs and of entertainment/ pleasure present in the series. Based on this analysis, looking for classical ingredients as well as for new ones, the paper will try to answer the question: which is the level of innovation in its structure? The challenge would be to decode it in a key of interpretation based on the balance between the classic popular culture recipes and the moderate amount of new, uncharacteristic and bold elements to satisfy the wide audience.

Keywords: popular culture, transmediality, TV series, advertising, television, intertextuality, product placement, conservative and mimetic character